4 Aug 2026 · The whole funnel from the only perspective that counts: that of Ms Berger,
a property manager with 8 years of experience. She knows nothing of Pipedrive, n8n or Brevo. She knows
her inbox. All mails are designed drafts with placeholder copy (question 6 in the explainer); senders
and dates are examples. The real mails go out in German; this edition translates them so the experience
is readable. German edition: nurture-funnel-inbox.de.html.
Her entire experience in numbers
7
mails in 45 days, each with a concrete trigger
2
of them written by people, not by the system
1
phone call, triggered by her own clicking
0
marketing mails after her application
1 · Her inbox, 45 days in one view
Blue = sent automatically · green = written by a person · grey = transactional appointment
mail. Between the mails: quiet.
Inbox · ms.berger@example.deAugust to September 2026
ADI Akademie
Your consultation at ADI: pick a slotautomatic
You were just on our site. One click and the appointment is yours.
Wed 5 Aug, 11:15
6 days of quiet. The appointment is booked; there is no reason to write.
ADI Akademie
Tomorrow at 14:00: your conversation with Lynn Lindnerappointment
The three topics for tomorrow, and if something comes up: one click to reschedule.
Wed 12 Aug, 14:00
Lynn Lindner
Thank you for the conversation, Ms Bergerpersonal
As discussed, the documents for the Diplom programme. Reach out any time.
Thu 13 Aug, 16:40
9 days of quiet. The personal mail is working; the system stays back.
ADI Akademie
A closer look at the Diplom-Immobilienökonomautomatic
Modules, schedule, workload alongside a job, and on the funding side …
Sat 22 Aug, 09:00
Lynn Lindner
Phone call · 12 minutespersonal
No inbox entry: she had clicked "funding" twice. The system created a call task for Lynn.
Tue 25 Aug, 11:30
ADI Akademie
The case for your employer, compact as a PDFautomatic
Ready to forward to your management: benefits, funding routes, invoicing to the company.
Sat 29 Aug, 09:00
14 days of quiet. The company is reviewing. No prodding.
ADI Akademie
Your application has arrivedconfirmation
We are reviewing your documents and will get back to you within …
Sat 12 Sep, 15:22
ADI Akademie
Welcome: your admission to the Diplom programmeadmission
Your matriculation number, the next steps and your schedule.
Sat 19 Sep, 10:05
The decisive part sits between the lines: not one newsletter, no "we happen to run a
webinar", no mail without a trigger. From the moment she applies, the admissions process takes over and
the marketing track is dead. That is what separates this funnel from what prospects are used to getting
from education providers.
2 · The mails, one by one
Four of the seven, as they appear on screen. Copy is draft.
A
ADI Akademie <studium@adi-akademie.de>
Your consultation at ADI: pick a slot
Wed 5 Aug, 11:15
Dear Ms Berger,
Thank you for your enquiry about studying alongside your job. So we can talk through your questions
in person, simply pick a time that fits your week:
Choose a slot
The conversation takes about 30 minutes, carries no obligation and is free of charge. Your contact
is Lynn Lindner, head of study programmes.
Kind regards Your ADI team
ADI Akademie der Immobilienwirtschaft GmbH · Legal notice · Unsubscribe
Why she receives this mail: She filled in the form but closed the booking calendar
without picking a slot. 33 minutes later the link is in her inbox. Without this mail, a month of silence
would have followed, because the next scheduled mail of the long-term track is due in week four.
A
ADI Akademie <studium@adi-akademie.de>
Tomorrow at 14:00: your conversation with Lynn Lindner
Wed 12 Aug, 14:00
Dear Ms Berger,
Tomorrow at 14:00 you speak with Lynn Lindner, head of study programmes at ADI. So you get the most
out of the 30 minutes, three points we have prepared:
1. Which programme fits your profile
2. Schedule and workload alongside your job
3. Costs, funding routes and the role of your employer
If something has come up: reschedule the appointment (one click, no phone call needed).
See you tomorrow! Your ADI team
ADI Akademie der Immobilienwirtschaft GmbH · Legal notice
Why this mail exists: 30 to 50 percent of booked appointments collapse without a
reminder. A reminder with substance (the three topics, the name, the face) cuts that by about a quarter,
and the reschedule link catches those who would otherwise simply not show. No unsubscribe line: this is
appointment logistics, not marketing.
A
ADI Akademie <studium@adi-akademie.de>
A closer look at the Diplom-Immobilienökonom
Sat 22 Aug, 09:00
Dear Ms Berger,
A good week ago you spoke with Lynn Lindner about the Diplom programme. If you are currently backing
that decision up with facts, here is everything important at a glance.
The programme is built from individual modules you can book as a whole or separately. Studying
alongside a job means, at ADI: plannable classroom days, reserve days in every module, hybrid
attendance possible.
See all modules and dates · Funding and support
Kind regards Your ADI team
ADI Akademie der Immobilienwirtschaft GmbH · Legal notice · Unsubscribe
What she does not see: Her two clicks on "funding and support" create a call task
for Lynn on the next working day. To Ms Berger the Tuesday call feels like good timing. It is, only not
by accident. And because a call happened, the 7-day rule holds back every further automated mail.
A
ADI Akademie <studium@adi-akademie.de>
The case for your employer, compact as a PDF
Sat 29 Aug, 09:00
Dear Ms Berger,
You mentioned that your management will back the programme if the case is solid. So you do not have
to make that case alone, we have condensed the essentials onto two pages:
PDF
ADI_Weiterbildung_Arbeitgeber.pdf Benefits for the company · funding routes · education leave · invoicing to the company
Simply forward the PDF. And if a joint conversation with your management would help, Lynn Lindner
will make the time.
Kind regards Your ADI team
ADI Akademie der Immobilienwirtschaft GmbH · Legal notice · Unsubscribe
Why exactly this mail: The call made clear that it is not Ms Berger who needs
convincing but her company. From that moment on, any "voices of our alumni" mail would miss the point.
The funnel switches to the employer lane because the advisor recorded the outcome of the conversation
with one click.
3 · What Ms Berger experiences, and what happens behind it
She experiences
Behind it
An appointment reminder that remembers what the conversation is meant to cover
Form data (programme, motivation) flows into the transactional mail as parameters
After the conversation Lynn writes personally; no automated thank-you mail
The automation recognises the personal follow-up and drops its own first mail entirely
A phone call exactly when the funding question became urgent
Click signal → call task in the CRM, same day
Days of quiet whenever something is in motion
7-day rule: human activity on the deal pauses every automated mail
After applying, only admissions correspondence
Stage change "application submitted" stops the marketing track for good
Every marketing mail carries an unsubscribe link that works immediately
An unsubscribe writes the marketing objection back into the CRM, system-wide
4 · Two other inboxes
Mr Schmidt, "maybe next year": the long-term track
He was honest in the form: no capacity right now. His inbox across six months, roughly one
mail per month, then the cohort loop before every intake.
Inbox · h.schmidt@example.deAugust 2026 to February 2027
ADI Akademie
Let's stay in touch, Mr Schmidtautomatic
No pressure: what you can expect from us, and what you cannot.
Thu 6 Aug
ADI Akademie
News from the property industryautomatic
A whitepaper on the market cycle, two events, one expert article.
Fri 4 Sep
ADI Akademie
A programme that might fit youautomatic
The Real Estate Economist in profile, and who the short route pays off for.
Mon 5 Oct
Two months of nothing but the regular newsletter.
ADI Akademie
The next cohort starts on 22 Februarycohort
Ten weeks ahead: dates, schedule, and what an application needs.
Mon 14 Dec
ADI Akademie
Application deadline in three weekscohort
Last call for the February cohort; places are filling up.
Mon 1 Feb
If he ever books a consultation, he switches into Ms Berger's track. If he never does
anything, he stays on the newsletter and hears from ADI once more before every further intake. He never
falls out of the funnel, and he is never pushed.
Mr Weiss, whose appointment collapsed: the recovery
Inbox · m.weiss@example.deAugust 2026
ADI Akademie
Tomorrow at 10:00: your conversation with Lynn Lindnerappointment
The three topics for tomorrow …
Wed 12 Aug
Thursday 10:00: a client meeting gets in the way. He does not show, and feels slightly awkward about it.
ADI Akademie
We missed you; here is your new booking linkautomatic
These things happen. One click and you have a new slot, no explanation, no questions.
Fri 14 Aug
ADI Akademie
Your new appointment: Thursday 20 Aug, 10:00appointment
Confirmation and calendar entry.
Fri 14 Aug
The tone of the recovery mail is the point: no reproach, no asking for reasons, only the
shortest way back. Today, a collapsed appointment would simply go unnoticed.
Honesty at the end: Everything here is design, not yet product. The copy is
placeholder until ADI delivers the final wording. Senders still run on the test domain and switch to
adi-akademie.de at go-live. And whether Lynn's personal mail replaces the automated thank-you after the
conversation is exactly question 1 to ADI.